Mobimodels is a simple and fun community voting service where users vote on who is the hot (or not) in the hot model community. The service capitalizes on the global phenomenom of mobile camera phone, and also the success other similar and popular Web-Based voting programs. Users can browse and vote on either male or female pictures, they can see the current "hottest" picture or send in photos of themselves to be voted on.

Mobilmodels can be implemented easily and markets itself virally through picture sharing between users inside and outside the community. This viral component also helps to minimize marketing and advertising costs. A monthly prize component has been built in so that users have the added incentive to send in their photos, as well as incentive to virally market the services to their friends to get votes for their pictures. A bi-yearly finale is run to select the hottest of the hot in the community and attracts and opens up new users trying SMS or WAP based services.