WirelesStudios Partners With Canoe.TV To Provide ITN News & Other Exclusive International Content To Canadian Web TV Viewers

TORONTO, Canada — February 11, 2009 – Today for the first time in Canada, viewers of  Canoe.TV will be able to receive international news and other featured content from the UK’s largest private broadcaster, ITN, via Canoe.TV’s new Web TV service.  WirelesStudios, the North American distribution partner of ITN, is pleased to provide Canadians with a fresh perspective on international news, sports, celebrity, business and other areas of interest through its distribution deal with Canoe.TV. Canoe.TV will feature ITN video content on its launch page. ITN’s video programming is formatted and packaged from its broadcast feeds specifically for broadband and mobile use, and is available to Canoe.TV users in Canada free of charge. In the coming weeks, WirelesStudios and Canoe.TV/JAM! Television also plan to launch additional broadband video channels in both English and French featuring long-form and short-form entertainment from WirelesStudios’ library of classic motion pictures, commercials and other material.  

“WirelesStudios is already a leading supplier of branded content to Canadian mobile carriers and a supplier of broadband content in Europe. Our partnership to supply ITN video content through Canoe.TV delivers ad-supported content to Canadians from one of the world’s most respected news-gathering organizations in a way that would not be possible through traditional broadcast outlets,” said Stephane Bosse, Director of Strategic Partnerships for Canoe.TV. “Global advertisers are telling us that they are consistently moving their spending away from traditional television towards the sort of online specialty channels that Canoe.TV can provide. We are proud to be able to offer Canadians ITN content whenever they want it, without having to pay subscription fees to a cable or satellite provider for similar international content.” said John Daldin, Director of Business Development, WirelesStudios.


About Canoe.TV

Canoe.TV and JAM! Entertainment are divisions of Canoe.ca, a leading local and national interactive media provider of news, entertainment and services helping to inform and connect Canadians. Canoe Inc., Québec’s Internet leader, is an integrated company offering e-commerce, information and communication services and IT consulting. It owns the Canoe Network, which attracts 7.8 million unique visitors per month in Canada, including more than 4.2 million in Québec*. The Canoe Network includes content sites Canoe.ca, Canoe.qc.ca, La Toile du Québec (toile.com), Canoe Money (money.canoe.ca and argent.canoe.com), the TVA network site (tva.canoe.com) and the LCN site (lcn.canoe.com).


About ITN On

ITN On is part of ITN, one of the world’s leading news and multimedia content companies. ITN On is the UK’s leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms.

ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On’s key business partners include, Vodafone, 3, Orange and T-Mobile as well as established online operators including Yahoo!, MSN, Telegraph Group, Bebo, YouTube and blinkx. ITN On’s radio division IRN supplies news to over 250 commercial radio stations throughout the UK with a combined daily audience of 24 million. www.itn.co.uk


About WirelesStudios

WirelesStudios, a subsidiary of Cameron Thomson Group, provides leading edge content solutions across all categories of audio-visual entertainment: personalization, games, applications, video, dating, gaming, and social networking. With offices located in Toronto, London, and Milan, WirelesStudios provides customer-driven content and content-related technology to mobile operators, portals, systems integrators, and handset distributors – representing more than 150 channels internationally.

For more information, please visit www.wirelesstudios.com