WirelesStudios has secured Canadian mobile distribution rights to the Masters Golf Tournament (April 8-12, 2009) from IMG

Toronto, Ontario WirelesStudios, a wholly-owned subsidiary of Cameron Thomson Group, is proud to announce that it has secured Canadian mobile distribution rights to the Masters Golf Tournament (April 8-12, 2009) from IMG, the world's leading international rights holder for golf and other major sporting events. Canadian golf enthusiasts will be able to receive up-to-the minute updates on their mobile phones thanks to the sponsorship of Acura. Through an arrangement with 252 Media, and Bob McCown, Canada 's most listened-to sportscaster, updates of tournament play will be posted in real time on a leaderboard accessible by Canadian smartphones. Regardless of their carrier, by pointing the mobile browser of their cellphone to mobile.fadoo.ca, golf fans will be able to stay on top of the action as Tiger Woods returns to battle Phil Mickelson, Padraig Harrington and the rest of golf's greats for the green jacket. It will provide an easy way for fans to follow the progress of Canadians Mike Weir and Stephen Ames throughout the tournament.

IMG / WirelesStudios Masters Coverage

"Through our partnership with IMG and our consortium of technology partners and sponsors, we plan to deliver a mobile golf experience to Canadian golfers starting with The Masters Tournament that will unfold through the major tournaments and throughout the entire golfing season. Our aim is to provide Canadians with information in the palm of their hand that is immediate, on-demand, and tailored to the serious golfer. As the season unfolds, through our sponsors, we will be offering discounts to major golf suppliers and brands, and the ability to win tickets to events that are important to every golfer", said Ron Thomson, President of Cameron Thomson Group, on behalf of WirelesStudios.

Glenn Young, Senior Vice President, Media and Entertainment, IMG said: "We're pleased to be working with WirelesStudios and Cameron Thomson Group. Their international experience in multi-platform content fits perfectly with IMG's content mix and matches our desire to provide our sports content to an emerging mobile audience in Canada . Canadian cellphone owners who love golf will be able to share the excitement of one of golfing's most prestigious tournaments, wherever they happen to be."

"Thanks to 252 Media and Acura we are able to provide premium content to mobile subscribers on an ad-supported basis", said David Plant, Vice President, Media and Entertainment of Cameron Thomson Group, and Strategic Partnerships for WirelesStudios. "We will demonstrate to North American advertisers what the rest of the world has already begun to understand, that going mobile is the logical way for golfers (or other sports fans) to receive up-to-the minute information about their sport, and that it is the most targeted way for advertisers to speak directly to their them, whether they are in the office, in transit, or on the golf course".

About IMG
IMG

IMG is the world's premier and most diversified sports, entertainment and media company. IMG is the global leader in event management and talent representation across golf, tennis and fashion and has a significant presence in many other sports, cultural and lifestyle categories. IMG's media division is one of the world's top independent producers of sports and entertainment television across multiple genres and is an emerging leader in video and interactive content creation for broadband and mobile platforms. IMG's partners include many of the world's most famous brands, media outlets, sports governing bodies, national and local governments, athletes, entertainers, models and fashion designers. For more information, please visit www.imgworld.com


About WirelesStudios

Wirelesstudios

WirelesStudios, a subsidiary of Cameron Thomson Group, provides leading edge content solutions across all categories of audio-visual entertainment: personalization, games, applications, video, dating, gaming, and social networking. With offices located in Toronto, London, and Milan, WirelesStudios provides customer-driven content and content-related technology to mobile operators, portals, systems integrators, and handset distributors representing more than 150 channels internationally.

For more information, please visit www.wirelesstudios.com